14th Jun 2005

U.S. Consumer Electronics Industry Today

Although the economy is facing challenges, the consumer technology industry is a bright spot with sales expected to reach $101 billion for 2004 – a 4.8 percent rise over 2003. Because of the complexity of the industry and the profound impact that digital technology is having on consumers’ workstyles and lifestyles, the Consumer Electronics Association (CEA) is launching the most recent online version of its annual publication, Digital America 2004, as an educational resource for consumers and the consumer electronics industry at large.

Digital America showcases the growth and challenges in the consumer electronics market during 2003 and examines various consumer technologies. It also looks at the CE products that were unveiled during the year, highlighting emerging trends in video, audio, mobile, wireless, accessories, home networking, communication information technology and home theater. This year for the first time, Digital America also looks in-depth at digital imaging and gaming. The publication offers exclusive CEA market research conducted through market analysis, consumer surveys and focus groups. Digital America highlights CEA’s initiatives including engineering and standards work and legislative efforts on behalf of the CE industry. It also includes a timeline of significant technology achievements and a directory of industry sources and links for more information.

With more than 1,500 members with a presence in the United States, CEA’s mission is to grow the consumer technologies industry, through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA’s members are involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA’s members account for more than $90 billion in annual sales.

CEA also sponsors and manages the International CES – Defining Tomorrow’s Technology. All profits from the International CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

Comments are closed.